Note on methodological changes
PAMCo introduced a postal boost
sample in H2 2023 to evolve our audience measurement in line with stakeholder
requirements as the balance between print and digital audiences continues to
shift towards the latter. This continues to be the methodology applied in
H1 2024.
For more information
on PAMCo’s testing programme and the incorporation of the postal boost sample click here
There is
a new question added in H2 2023 for all full/part time workers on ‘How would
you describe your current mode of working?’. Only part of the sample will have
had this question and our findings are in line with a similar question by ONS.
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