PAMCo moves forward with Barb collaboration and new Ipsos measurement contractPAMCo is partnering with Barb
for shared data collection after a successful 2024 pilot and has retained Ipsos
as its audience measurement partner for two more years.
As part of the two-year collaboration, 15,000 participants
in Barb’s annual Establishment Survey (53,000 UK households) will also answer
PAMCo readership questions.
The PAMCo questionnaire will continue supporting UKOM, TGI,
and Touchpoints while integrating digital readership via Ipsos iris. This
approach aims to drive sector revenue growth using trusted JIC measurement
standards.
The first data release is set for September 2025, with print
estimates fused with Ipsos iris for digital measurement.
Throughout Spring the PAMCo team will be running briefing
sessions to update end users on the upcoming changes to our service. If you
would like a session for you and your team, please contact susy@pamco.co.uk.
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